Public Relations and the Strategic Use of Transparency
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چکیده
This paper extends the interest of public relations scholars in exploring the conditions for balanced communications between organizations and their stakeholders. To this end, we investigate the concept of transparency. More specifically, we challenge the strategic role and institutionalization of transparency in the context of contemporary corporate communications programs. By providing a subtle and nuanced view of transparency, the paper explains how a more sophisticated perspective on transparency can contribute to the vision of public relations as an essential driver towards a
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